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You and I both know the differences between a B2B and a B2C site.

How do we know?

We read the description on the homepage, check what’s on offer, who are the site’s target audiences, etc. The site design doesn’t help us spot the differences. Read More

We know that websites must be visually appealing. But in truth, things go deeper than that. Great designs do not simply look good. It’s actually a marketing and branding ploy that aids in delivering great results. Read More

2015 is indeed a turbulent year for the web design industry. Many yesteryear’s practices are already lined up for being declared outdated. On the other hand, the new trends haven’t yet gained a footing. Read More

Planning to spread the word about your business? It’s a must these days to create an online presence. And what can be a better way to do that than building a website? But that’s not enough. When you are looking to let people know about your website, it is essential for the site to rank high on sear Read More

Most designers and marketers ask themselves an essential question: what is the key to conversion-based design?
The answer is simple: ‘as little design as possible’. Read More

Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers. But how can you do that? Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available. Read More

How do copy and design work together achieving optimum results?
Both of these are necessary to produce effective campaigns. And both needs to be done properly to accrue commendable outcome. Great copy with a terrible design will lead to a bad campaign. Read More

When conceptualizing your mobile app’s user interface, there are a few things that you should keep in mind. Some of the basic things such as clarity of interface, consistency from one view to the next, and making sure that tapping on any button or UI element provides feedback to the user are fairly Read More

Branding is never static, it’s always dynamic. The vigil eyes of brands are always kept open so any limitation of the present brand endorsement techniques could be spotted. Perhaps it is this dynamic nature that causes branding to continuously evolve. Read More

Content is the king in the web world. But if you don’t present even a good content in a proper way, it will not be able to attract the attention of the viewers. So, it’s important to arrange the content of a web page in the perfect manner. Read More