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“I know you’re busy right now, but…” These words can strike fear into almost any employee. Learn how to work at full capacity without burning out. Read More

Elevator pitches should be as natural and conversational as possible, while still accomplishing the goals of informing and showcasing your company (or yourself). This balance often requires practice. Read More

Like most commercial airlines, Singapore Airlines (SIA) uses social media—especially Twitter—as an effective customer service and public relations channel. Unfortunately, the company recently fumbled a tweet about its flight paths in reference to last Thursday’s Malaysia Airlines tragedy. Read More

So what’s a business to do when it has spent countless hours creating beautiful full-color ads, writing hundreds of emails, and updating statuses on every social media platform, all with no return? Perhaps something is being done wrong.
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You might not assume that technology and food would complement one another. However, this couldn’t be further from the truth. In fact, restaurant patrons are now expecting their favorite belly-filling destinations to keep their technological experience up-to-date. Read More

But finding an optimistic spirit like that takes work. You have to train your mind to look for the good around you—to see past the dirt. There will always be something to complain about. But if you look closely enough, there is always something to be grateful for, too.
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As much as we hate to admit it, sometimes our competitors can actually teach us a thing or two about business. That’s especially true when it comes to payment processing.
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When it comes to using social media to increase awareness of your brand, you have to prove your business is important enough to show up on your customers’ news feeds. Read More

Running a non-profit is hard (and before you ask, yes, I have been thinking about changing my name to Captain Obvious Jacobson). Resources are stretched pretty thin, and most of the time money is not allocated to advertising. So how is a non-profit supposed to grow its reach? Read More

Good intentions just aren’t enough on social media. When it comes to business and marketing, you have to bring your A game. You can’t afford a haphazard or questionable image. And if you’re the face of your organization, keep a tight watch on your personal presence online. Read More