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Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here to help you along..
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So the short answer is that, yes, you must be concerned with engagement metrics.

But you have to use them strategically.

As with any toolbox, you don’t use everything all at once without knowing what you’re doing. You select a specific set of tools that is appropriate for the task. Your avail Read More

User experience and AdSense earnings are closely connected. This eBook covers basic and advanced knowledge necessary to optimize your website’s user experience and earn more from AdSense. Read More

The below is a case study that details two of the experiments ran on the AdNgin testing platform to increase Trendelier.com’s, one of the largest entertainment news websites, overall AdSense RPM by 217% in 5 weeks. Read More

You’re the kind of person who doesn't just settle for “good enough.” In fact, your ears twitch, just a little, if anyone within a 10 mile radius mentions the word “optimized”. We know, it’s ok. You’re in a safe place with like minded people. Now if you also know your way around a Google AdSense das Read More

Ad Operations is the dark horse of advertising technology. AdOps roles might not seem all that glamorous until you realize what they do. If you want a movie metaphor, then we’ll have to go with The Expendables 2… mostly because the team in Part II includes Chuck Norris. Read More

True, there are dozens of options and lists of recommended PPC-based ad networks. But how do you choose the one (or ones) that are right for YOUR website?



So you’ve done your research, found the top paying ad networks according to reviews, and now you have to choose which ones to deploy acro Read More

We want to point you in the direction of the top 5 ad networks for an arbitrage strategy. If you’re not up to speed on what arbitrage is all about, check out our article on hacks to leverage your CPC ad earnings. Hint: It’s hack #1.

But wait… no need to get grumpy or impatient. We’ll explain the Read More

Do you run an entertainment news website or blog that’s receiving diminished levels of traffic lately? First of all, it’s a jungle out there, and many get gobbled up. Or die of hunger. It takes a special animal to survive and prosper online. Some estimates claim that 95 percent of all blogs and con Read More

Zen and the Art of Website Optimization
Website optimization is a zen like practice. You need to take a holistic approach and understand how the various “organisms” work together to make up the delicate and fragile eco-system that is your website. And just like any eco-system, before you start fid Read More