Most advertisers have historically relied on three classes of data, all of which came with a certain level of a violation of privacy of the consumer. Recently, a new class of data, "Zero-Party Data" is creating a slow inexorable shift towards personal data that is willingly given to advertisers by consumers for their own benefit.
Zero Party Data: What It Is and Why You Need It - OktopostPosted by eyalkatz under Advertising
From https://www.oktopost.com 1140 days ago
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