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A lot of small businesses don’t really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can have a powerful influence over how we feel about something. Some businesses have known about this for a long Read More

There is a great hype nowadays about using social media platforms to forward your business. Every entrepreneur is talking about it. Businesses are getting online, launching blogs, creating Facebook pages and joining Twitter to get closer to every kind of customer. Read More

We examine the increase in social commerce and case studies that show how users are becoming more comfortable with purchasing in social media. Read More

Somebody recently asked me – are you on Quora? And I thought – Oh my goodness (sigh), another social media network to invest time and energy into. What on earth is Quora? Read More

I know from my experience, that many small businesses have very high expectations as to what will happen after they launch their first website. They think that people will FIND their site straight away, and be busting to use their products or services. Read More

Desperation is never pretty. It's the woman sitting alone at a party trying to catch the eye of every single male in attendance, or the salesman with 100 Read More

It’s been a busy time for Foursquare since they launched in March 2009. As a geo-location social networking site and mobile phone app, Foursquare has proven itself as an amazing marketing tool for many businesses. Read More

companies are blogging for business to reach their market and build an audience, gain online visibility, and promote their business. Read More

There is an online community gold rush going on in Facebook right now. Relationships are being formed quickly, and communities of followers are being formed through Facebook Groups. Here's 5 reasons why Facebook Groups Rock! Read More

Are you new to “phlogging” and wondering what this strange word means?

Simple! It’s blogging by phone. Read More