Landing page creation, optimization and analytics best practices.Landing page creation, optimization and analytics best practices.
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These stories submitted by Ioni323 will be featured BizSugar's homepage
It's Time to Demand Optimization from Your Agency
Posted by ioni323 under MarketingFrom http://www.ioninteractive.com 4457 days ago
QR campaign examples from Q2
Posted by ioni323 under MarketingFrom http://www.ioninteractive.com 4490 days ago
Ads in public transportation are the perfect place to employ a QR code. You’ve got a captive audience on the go. If they are interested in what your sign on the wall is promoting they can scan it, and take action right there on the spot...
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10 Internet Marketing Tips for Retailers - Increase Exposure by Marketing Online
Posted by ioni323 under MarketingFrom http://retail.about.com 4490 days ago
Marketing online is as important for a brick and mortar retail store as an e-commerce site. Increase exposure by marketing online with these marketing tips for your retail store.
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Completely unrelated, but necessarily evil online marketing tactics
Posted by ioni323 under Online MarketingFrom http://www.bloggingprweb.com 4490 days ago
Ever click on completely unrelated content but end up being completely satisfied? What kind of marketing is this and how can you make it work for you?
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Making the Case for Dynamic Content
Posted by ioni323 under MarketingFrom http://www.ioninteractive.com 4494 days ago
One key advantage of using landing pages for your online search engine marketing campaigns is the ability to add dynamic content. Technically, dynamic content is any variable page element that can be swapped out given a set of conditions, like the presence of a keyword or location information.
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4 Ways to Increase Conversions
Posted by ioni323 under MarketingFrom http://www.ioninteractive.com 4522 days ago
You only have a few seconds to convince your visitor to stay on your landing page. These seconds are critical and your landing page needs to do everything it can to make a great first impression.
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Is Your Message Match Missing the Mark?
Posted by ioni323 under Social MediaFrom http://www.ioninteractive.com 4549 days ago
The best way to show that you are truly interested in your visitors and want them to have the best possible experience with your company is to tailor your landing experience to their interests and needs. We call this message match, and its a basic requirement for relevant landing pages.
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How to Turn Display Ad Clicks into Conversions
Posted by ioni323 under Social MediaFrom http://www.ioninteractive.com 4550 days ago
I recently came across an article from AdAge that suggests that marketers should move away from holding banner ads accountable for conversions and instead focus on branding metrics. The basis for this comes from a study that found clicks aren’t an important metric for measuring the success of a ba
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Dell's Award-Winning A/B Form Test
Posted by ioni323 under MarketingFrom http://www.ioninteractive.com 4584 days ago
This Tuesday, we are featuring Dell’s A/B lead generation form test, which was awarded a Gold ribbon in Which Test Won’s 2012 Online Testing Awards.
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A/B Split Testing Explained
Posted by ioni323 under MarketingFrom http://insidertactics.com 4597 days ago
A/B or split testing is an optimisation technique. It involves presenting different versions of a marketing message to potential customers and tracking the performance of each message in terms of conversions...
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