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So your business is on Facebook and Twitter; maybe you even have a blog in order to keep in touch with your customers. But just having social media profiles isn't always enough. Like any business practice, gauging how effective it is remains essential to success. Let's take a look at some tools you Read More

Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. That means they can be a critical part of your marketing strategy. If you're a brand looking to connect with one, you're in the right place. Read More

Since 2010, social media has been the leading emerging channel for lead generation. A new infographic from Quicksprout shows that 20 percent of business users have replaced email with social networking sites as the primary interpersonal communication while 63 percent of companies using social media Read More

Facebook has a lot of competition in the social networking world, however it is dominating the mobile market with its continuous mobile app updates and new tools on the horizon. With the release of a Messenger app and the expectations of more standalone Facebook apps in the near future, the social Read More

There are no guarantees, but being famous on the internet and social media doesn't have to be difficult. With the right "Hook" and strategy, you, too, can become internet famous.
Here's an infographic from WhoIsHostingThis Blog filled with tips and ideas on what makes people internet famous. Read More

In today's digital age, you don't have to be a publisher to find value in quality content. More companies and advertisers are attempting to reach readers on a deeper level rather than making ads that run alongside other people's content.
And since consumers spend at least 50 percent of their time Read More

Google Plus — The Google owned and operated social media network - has got mixed reviews since launching on June 28th, 2011. Some have embraced it, while other have stayed faithful to Facebook. Take a look at its journey to date and see what the future holds for Google+. Read More

Are you getting the most value possible through your business video?
More than ever before, businesses are engaging with their employees through e-learning and corporate communications. Although many businesses know the importance of video, many do not understand how to maximize its potential. Read More

Effective visual content is created to reach an audience and deliver a particular message. But not every idea will help you achieve that goal. Ask yourself these 5 questions to ensure your idea will work for your brand and your audience. Read More

When TV marketing was king, advertising was a best-guess practice. Now, thanks to robust data-collection capabilities and direct lines of communication with customers, knowing your audience is a simple matter of asking. Read More