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For many advertisers on Twitter, driving engagement with branded content is a key success metric, but what makes a Tweet engaging? In order to find out what features impact a Promoted Tweets performance, Twitter analyzed more than 80,000 Tweets, across 35,000 paid campaigns and 18 different adverti Read More

The folks at tollfreeforwarding have produced an infographic that sheds some light on how use of social media can affect human brain.

Here's are some key takeaways from visual:

Social media activity, like tweeting for 10 minutes can raise Oxytocin levels (which helps in creating feeling of tr Read More

Content is king! And sine it doesn't look like its reign over the digital kingdom is going to end any time soon, it's important to jump on board and learn how to develop a supreme content marketing strategy. The first - and very critical step - to any social media content plan, is to build buyer pe Read More

The folks at trackmaven analyzed over 1.5 million Facebook posts from nearly 6,000 brand pages to determine the best ways to engage customers on Facebook. Here's what they found. Read More

With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful Read More

"Today, selfies are everywhere—created and shared by people from all backgrounds across the globe—providing glimpses into daily lives, exciting accomplishments, special moments in time, and much more. But one important question still remains…How can we take a better selfie?"

Get the answer in th Read More

Google’s internal guidelines for quality raters was recently leaked. And the folks at audiencebloom put together the 10 most important actionable pieces of information for business owners and marketers, based on the document. Read More

"Whether you are a traditional bricks and mortar business or an online startup, social media can assist you in making your business a success. How?"

By understanding your audience, choosing the right platforms for your business and sharing the interesting content that people want to consume. Read More

Content marketing - every internet and social media marketer talks about it and more than half of companies are already consistently producing content.
But what exactly are they doing? Which tactics are they relying on? Are they seeing the return on investment? What does the future hold?
Get the Read More

"Marketers know they are in for a steep hike when trying to attract audiences with content marketing. You can prepare beforehand all you want, but measurement is crucial for reaching your end goals. Without measuring your content's effectiveness, most marketers today are trekking blindly. Luckily, Read More