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Have you noticed how Copyblogger is moving from a ‘traditional’ blog to a solutions provider offering web marketing tools? Some people feel that Copyblogger should have stuck to its roots and built a better blog, but I’m not so sure. Read More

What’s the difference social media writing and business writing? This article shows you how to be a better social media writer with examples you can copy Read More

‘I’d love to be a better writer but don’t have the time.’ Ever say this? Improve your writing skills in fifteen minutes a day like this Read More

If you need a sample action plan to get your business in shape, then use the following example to design your MS Word template. An Action Plan is a series of steps that helps you achieve your goals in measurable ways. Read More

Here are five ways to build, market and make money from your first iPhone app. Also works for Google Android. Read More

Most of us see confidence as an absolute. You have it or you don’t, right? Las Vegas-based internet marketer Suzanne Vara offers a different interpretation. Instead of seeing confidence as a fixed object, she explores the difference between inner and outer confidence and, more importantly, how to c Read More

The importance of business planning is widely documented; however, guidance as to what constitutes good business planning is less clearly defined. This article aims to redress that imbalance by describing 5 of the most common mistakes that occur in business plans. Read More

When everyone starts writing Social Media Policy documents for Facebook, Twitter and other Social Media channels, you know it’s time to pay attention. For HR and Legal departments, this presents both opportunities and risks. If my Social Media Policies are well-written, then I'm covered if any empl Read More

Business Plan is finished. Business Case is rock solid. Marketing Plan ready to go. What next? You need cash, right otherwise you can't move from business plans to business planning. Read More

A few weeks ago I wrote that I didn’t like business writing when I started out. Why? Well, it took me several centuries to write very long white papers, data sheets, and other sales collateral. Strange word ‘collateral’ isn’t it? The main reason we did this was the ‘assumption’ that customers prefe Read More