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Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now, brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s acce Read More

Oculus VR announced the addition of a Facebook Videos tab to Oculus Video, which will bring the social network’s 360-degree videos into the virtual-reality fold. Read More

The next addition to Facebook Messenger may be content sent directly by publishers via the application.

Three sources told Marketing Land that Facebook plans to announce this development at its F8 global developers conference, set for April 12 and 13 at Fort Mason Center in San Francisco. Read More

CNET has announced the launch of its Tech Today app on iOS. The news app was designed to let users quickly read what CNET calls its ’10 biggest stories of the day.’

The Tech Today app allows users to swipe left and right to browse the 10 currently featured stories, which are represented by a hea Read More

Too many people start planning Twitter campaigns with thoughts about retweets, likes, and new followers in mind. But they should be thinking about the most important thing: The content! When it comes to tweets, it’s the content — words, hashtags, photos, and videos — which makes them go viral.
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More than 3 million businesses are now advertising on Facebook–up from 2.5 million in September 2015 and 2 million last February–and more than 1 billion users are connected to at least one business. Read More

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “Sales & Marketing Guy at heart and Technologist by training.” We sat down with him recently to discuss his background and his curr Read More

After adding new ad formats like video and carousels and opening up Instagram to all brands, Facebook wants to school marketers on the photo-sharing service.

Facebook has renewed “Pub in Pub,” the series it premiered in October 2014 that interviewed marketing and agency execs about their creativ Read More

With Instagram being one of the fastest growing networks on the web, it is time people began using it more seriously. The problem is that it is still in many ways an unknown entity. How do you make the most of your Instagram content? Read More