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As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA. Read More

Marketing Technology Landscape Supergraphic
In one huge supergraphic, cheifmartec.com lays out key players in advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. As you can see from the image above, there are a huge amount of servi Read More

Google has updated their help page named Improve your local ranking on Google. Previously, the page had about five paragraphs of text around relevance, distance and prominence for ranking in the local results. Now, Google has vastly expanded the document. Read More

Social marketing is more than just product awareness or brand building. For many companies, such as Heifer International, social marketing actually helps people all over the world.

The same tools that marketers use to sell things can also tell an incredible story of charity, and get more and mo Read More

The best result that you can get from the content that you create or share on social media is for it to be shared by other people. Sharing content is essentially your receipt of an endorsement of your content by other people. Read More

The biggest acquisitions of the hottest startups are hugely public. But because the most newsworthy acquisitions are the biggest, we’re led to believe those are the only kinds of acquisitions that happen. That’s simply not the case.


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Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index, a report that deeply analyzes brand audience growth across Facebook, Twitter, Instagram, Pinterest and LinkedIn throughout 2015. Looking at nearly 27,000 brands in all industries, the repor Read More

In a recent survey of 300+ online marketers and business owners BrightLocal found out the truth about AdWords Express performance and how it compares to normal Adwords – i.e. does it drive positive ROI for local businesses?

For those who don’t know what Adwords Express (aka AWE) is, check out th Read More

Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes:

Whether you’r Read More

Google has issued a set of best practices for publishers who review products they get for free from companies. If you’re reviewing a product that was gifted to you, Google says that information should be disclosed. Read More