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There are many ways to boost the effectiveness of a content marketing campaign, but one way I very rarely hear mentioned, is a split test. Want to know more? Read More

Earn more sales by solving these five obstacles blocking your SaaS conversions. Want more conversions?

Well, it’s possible.

However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience.
Read More

If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.

To marketers, logged-in users are the online equivalents of gold. Read More

Last year, the number of emails sent and received totalled over 205 billion.

The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Read More

Call me a nerd, but in an attempt to better communicate our processes to our team members and manage the growth of our business, I’ve decided to make the process for publishing our weekly newsletter publicly available. I believe this will force us to improve the quality of our processes (to avoid e Read More

Working from 9 to 5 but still feel that little has been done? You might want to re-assess how you work. Tim Ferris, the author of the bestseller The 4-Hour Work Week gives us great tips to be more productive. Here are some of his great tips:

1. Do not multitask.
2. Set goals that actually matte Read More

Trello and Asana grew their user base by using strategies that propagated the apps to teams in organizations.

Here are some of them:
1. Freeware. Allows users to use the apps for free.
2. Work email signup linked work email domain to an Asana account that allowed anyone in the domain to join Read More

Ebooks about business and entrepreneurship have value to your audience.

Here are other benefits from giving away ebooks.
1. Increase reader awareness and exposure of your business in the community.
2. Allow visitors to share and promote your ebooks for you.
3. Attract traffic to your website Read More

Wearable camera maker GoPro Inc (GPRO.O) named Apple Inc (AAPL.O) designer Daniel Coster as vice president of design, effective the end of April.

Coster was a core member of Apple's industrial design team for more than 20 years and is credited with contributing to devices such as iPhone 4 and iP Read More

According to Google, four out of five consumers use search engines to find their way to local stores. A recent survey found 78 percent of on-the-go searches turn into offline purchases. Yet customers will have a hard time finding you if you don’t have a strong local strategy in place, and that mean Read More