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For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organiza Read More

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences. Read More

While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users. Read More

Whether you’re a small business owner, an individual, or a corporate marketer, you’ll already know the importance of your content on social media platforms. In most cases, it’s the only form of communication you’ll ever have with your users and followers and may be your only chance to convert them Read More

Entrepreneurs or independent companies that want to secure media dollars from brands and agencies need to be sure they understand the standard terms and conditions of the IAB. While these industry standard terms can seem overwhelming at first glance, they’re the best road map for anyone working on Read More

Here's a quick history of the meteoric rise of the popular file-sharing app, which is being acquired by Facebook despite its absence of revenue. Read More

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance. Read More

One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry.

Three years ago, models had almost no power. They were largely at the mercy of modeling agencies -- Instagram changed that. Read More

Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but in order to reach th Read More

If you are looking for some online inspiration between stints skimming LinkedIn's 10 million-plus active job posts or are simply curious about what Bill Gates reads in his spare time, consider following these LinkedIn Influencers.

Click through to see the leaders you need to follow for insights Read More