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Last year, presidential elections for the 45th President of the United States saw the Democrat Hillary Clinton and the Republican Donald Trump fight the race for the position. The fiasco ended with surprising results: contrary to forecasts by all leading statisticians, Trump won the seat of the mos Read More

In Marketing, there are often three concepts that usually confuses people: perception, awareness and recall. Although at some points, they can be synonyms to each other, in the world of digital marketing, they differ in meaning, reach, and success measurement. This article dares to point out the ma Read More

As a dynamic field, the design world has seen a lot of shifts and updates as well. In this post, we will unveil the top trends which will shape the face of graphic design in 2017. Read More

Public Relations (PR) and Content Marketing are two very related work but are entirely different from each other in terms of usage, cost, reach and success measurement. At the same time, PR and content marketing basically have the same end goal: relay brand’s message to the public. To fully underst Read More

In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers – they are tr Read More

In the small and medium-sized business context, content marketing, if executed properly, will not only allow you to compete with much bigger brands, it also positions your brand as a major player or even a leader across a broader market, thus giving your customers a reason to trust your business in Read More

Creating great content is one thing, distributing it to your followers is another. Every content marketer knows that one of the secret ingredients to a successful content marketing is content distribution/ promotion. But with over 2 million blog posts being published every day, many are now doubtfu Read More

The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advertising continues to grow at a break-neck speed- mo Read More

According to the latest report from AOL, there are eight different ways that people around the world engage with digital content- which referred to as “content moments”. In this post, we will discuss each of these content moments and give you the ways on how you can leverage on these to increase y Read More

There are trends and shifts that are looming the social media marketing sphere that B2B marketers should watch out in 2017 to remain competitive in the marketplace. In this infographic, Digital Marketing Philippines will present to you the top trends that will shape the world of social media market Read More