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The bottom line of every company’s marketing efforts is essentially the same thing. Whether you sell watch batteries or a cleaning service, you have something in common with every other marketing goal out there: to get your consumers to do something. Marketers like to define this as a “Call To Acti Read More

Despite the fact that Google once announced (back in 2009) that it would never create an over optimization policy as long as sites weren’t spamming the internet with low quality content, times change and the search company did what should have been obvious to anyone who really pays attention to wha Read More

Are your social media initiatives working as planned? Are you satisfied with the results or are you wanting more from your efforts? For small business operators and entrepreneurs, platforms such as Twitter, Facebook, LinkedIn and Google Plus can play an important role in helping these people make a Read More

Pretty much all bloggers are familiar with the practice of guest blogging. Posting an article on someone else’s blog has unquestionable benefits for both parties. The hosting blogger gets a short break and some fresh content for their site. The guest blogger gets exposure to a new audience and a li Read More

A step by step tutorial to identify by which Google algorithm update you have been penalized. Also how to make you blog Google panda approved. Read More

Backlinking strategy, also known as offsite SEO is very powerful strategy to improve your rankings and attract more visitors to your website. However, not all links pointed to your website are good, which can seriously harm reputation of your website. It can be very frustrating and often time-consu Read More

Getting back to what have been previously considered as safe and efficient is somewhat like starting and building-up the good status of the site once again. It is an after effect of the penalty, and many webmasters have already experienced that as the subsequent updates in the algorithm rules and w Read More

Social media is now a fact of life. The UK Social Media Census 2011 showed that 61% of adults in the UK use some form of social media and the important teens and twenties age groups have an uptake of social networking approaching 90 per cent. Those people are using networks for an increasing number Read More

Offering affiliate marketing membership can help provide your website with a steady stream of highly targeted and potentially very lucrative visitors to your website. You could utilise the skills of some of the web’s best marketers and, because different marketers use different techniques, it typic Read More

The world of SEO has rapidly evolved over the past few years. Search engines such as Google are struggling to make sure that they offer the best services to their customers, so that they can find what they are looking for easily and more effectively. This is the reason why Google algorithm updates Read More