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Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned out the "optimization" being offered, based on the presenter's research, had to do with a failure to clearly state the value proposition. Who would have thought?

That a Webinar was offered Read More

Most people who start a business do it because they have aspirations of financial freedom, but there are many lessons to be learned so to prevent your business from becoming another statistic. I was blessed to be around successful entrepreneurs who have mentored me through some of the trials and t Read More

The “General Provisions”, “Miscellaneous Provisions” and “Additional Terms” sections of contracts are often overlooked as basic legal boilerplate that is either (i) not relevant to the core nature of the deal, or (ii) “standard” and thus either not important or non-negotiable. In fact, however, man Read More

At different points throughout college and early in my career I worked in retail. Those experiences, especially early on, gave me a good perspective on the overall motivation behind both customer purchase patterns and loyalty. Having worked in two very different environments, discount retailer, Jos Read More

If you are like many small business owners and entrepreneurs, you are challenged with limited time and money. Yet you still need to grow your business, right? But you don’t have to neglect your lead generation efforts because of the lack of funding. Growing your contact database can be accomplishe Read More

According to attorney Jody Katz Pritikin, in an employee investigation, your employee’s attorney is geared to subvert your investigation and show its weaknesses. According to Pritikin there are a couple of the many ways that attorneys try to do this are as follows:

* “The investigation was Read More

A real understanding of your target market is imperative and form the foundation for ALL business planning. Any business must revolve around the need of a given market. Read More

Husband and wife duo, Rick Siegel and Jennie Nigrosh launched The Green Garmento to the dry cleaning industry in August 2008, sending out their first wave of orders in November. Coming from a successful background in the Hollywood entertainment industry, Jennie and Rick have been overwhelmed with t Read More

In previous articles I have discussed the fact that generic terms are not subject to trademark protection. Thus, for example, a web designer likely could not trademark the phrase “Professional Web Design”, because everyone who provides web design services needs to use this phrase to describe their Read More

Stop letting the big bad economy control your business. If you have said “business is not good because of the economy” then you may be making excuses. Only you really control the rise and fall of your business. You ultimately make the decisions. Not the economy. A down economy is merely one more ob Read More