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No one likes a generalist.

Think about it: do you want a generalist performing that quadruple bypass on you, or would you hold out for one of the country’s leading surgeons?

If you want to stand out in your industry, you’ve got to narrow your focus. Read More

The whole point of a presentation or public speaking engagement is to engage the audience by sharing your knowledge, expertise, or experience, right? But an audience member only pays attention to things they care about.

So how do you grab your audience’s attention in 8 seconds? Scream Read More

Video is the present and the future. By 2016, 2/3rds of the world’s mobile data traffic will be video according to Cisco.
It is a wonderful way to get your message out to the most people who need you. Wherever they are in the world. That’s amazing power, my friend.

Video can incr Read More

Headlines, subject lines, taglines – they’re all pick-up lines! The object: get an email address for your list, a date with a potential client, bag an interview with a hot magazine… in other words HOOK UP with the people who can help you get your name out there and clients in your little black book Read More

Most of the time, you’re doing just fine, superstar. You’re chugging along, building your fame platform so that you can make an impact in your industry.

Read on for a little exercise that’s dead simple to do, but it will give you inspiration for your Great Work and clarity on your bran Read More

Who do YOU think you are?

Have you ever heard that little voice inside your brain? It’s time to shut. it. down.

Becoming famous in your field requires putting yourself out there. But when you’re faced with a camera, a crowd or microphone what are you thinking about?
Read More

The web offers so many opportunities to connect with reporters, clients, publishers, and of course, fans! More and more you’re “meeting” people face to face via your webcamera.

Skype, Google Hangouts, Ustream and video webinars let you share your message and spread your fame no matter Read More

You have an amazing talent, service or product to share. (Holla! Cause it’s true.)

And to get that magic into the world, you need to serve up a message that grabs your audience and HOLDs them.

Of course, you want to reach everyone who needs what you’ve got.
But here’ Read More

So many business owners and professionals are bleeding from their eyes to create content, like blog posts and articles and then leave those posts to languish on their own website. Oh, sure, maybe you tweet the article when it’s published. You post it on your Facebook page. But then, radio silence. Read More

How would you like a ‘heads up’ when a reporter or blogger is looking for an expert like you to quote in an upcoming story?

Or maybe you want a chance to build your PR street-cred with journalists by recommending other industry leaders or experts for a story. (That’s a smart move that’ Read More