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As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with Read More

I had a conversation the other day with a client who has a small business that is not doing so hot at the moment. To put it bluntly, their small business is failing. This conversation was a follow up to months of board meetings, assessments, and different action plan scenarios. The bottomline is th Read More

I just recently realized that I am suffering from one of the same issues that I help many of my clients overcome: the failure to launch. It is an illness that plagues many entrepreneurs. We have the ideas running through our heads, but how do we take that next leap of faith and actually start runni Read More

I have seen it many times. I call it “the cloudy eyes of failure.” Others may know it as “tunnel vision,” or “shutting down.” No matter what you call it, the symptoms (and the results) are the same. Time after time, I see people who are living in a state of failure, whether in their personal life, Read More

Wow, I cannot believe it is time once again to write a Christmas article. This year has flown by! I must admit that the end of this year has really caught me by surprise. This was to be a year full of changes and new opportunities. Looking back, I can see that it was but I also feel like I have mis Read More

What’s holding you back? That is a question that I have been asking myself a lot lately. It seems like life can just start spinning out of control before we know it. Most of our time is spent just trying to figure out what direction we’re pointing. Yet, we all long for more. This longing turns into Read More

I was struck today by the fact that one of the things that has been holding me back from doing the right thing, from being able to make an impact, was my desire to be comfortable. You see, my desire for comfort has always dictated my decisions. My choices are not based on what is right or wrong, bu Read More

hen going through my MBA marketing courses years ago, we learned a lot about the four P’s for marketing: product, price, place, and promotion. We learned how large, big budget corporations spent hundreds of thousands of dollars researching and developing new products, studying consumer reports and Read More

It’s no secret that my life is way too busy, but I am not alone in this trend. Today, more and more people are feeling overwhelmed and out of control in their daily life. Mystical to-do lists haunt our nightmares, as one checked off box magically makes three more appear – only it’s not a dream, it’ Read More

I heard it again just the other day. I was manning a table at an event and having a great time representing Common Sense Development to business owners around Boise, ID. During the course of the event, I had multiple people see that we do Website design and Graphic Design and begin to tell me the h Read More