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If not handled properly handled a social media campaign can blow up in our faces. Do not commit these five social blunders.

How to Slice, Dice and Murder Your Social Media Campaign …and alienate people in the process Read More

Want to get the most benefit out of your corporate blogging and social media efforts? Integrate eBooks into your marketing strategy and you'll be glad you did.

For the savvy business owner blogging has become an integral part of any integrated marketing strategy. Not to mention a way for busines Read More

Realizing ROI for social media company initiatives is challenging because there the medium itself isn’t purely financial, yet ROI is a financial metric. There isn’t one social media ROI calculator that works for every company, but this presentation will help you wrap your head around the big pictur Read More

Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More

The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how you sl Read More

B2B social media is like sex in high school: Everyone claims they are doing it, but very few are.

B2B marketers are embracing social tools as a way to connect with customers and grow their businesses. Most attendees have some kind of social presence or say they imminently plan to. Most have atte Read More

From 2005 to 2010, online video grew at a phenomenal rate of 910%, versus 114% for the Internet and 0% for TV. Producing branded online video content at affordable prices just makes sense. Read More

I think in this day and age EVERYONE should be a brand. Relying on a company to define you is never going to make you stand out among the millions of people qualified to work in our world. Too often people find someone they admire (and if you read Gary’s book, he is very inspirational) and try and Read More

Social media can help small businesses and marketing consultants grow their businesses. Here are some best practices and resources for development and execution of social media initiatives. Read More

Want to do webinars or tutorials and training sessions and record while you go? These free tools make building your content library even easier. Read More