BizSugar.com › Social Media › The Challenge of Calculating Social Media ROI

Realizing ROI for social media company initiatives is challenging because there the medium itself isn’t purely financial, yet ROI is a financial metric. There isn’t one social media ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate this specific kind of ROI for your business.bout how you can calculate social media ROI for your business.