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Will you patronize the business with 18 positive online reviews or the one with 2? Local search is the way businesses get found-online reviews have a huge impact. Read More

When we called for nominations for the Top 10 Blogs for Writers Contest, we got over 500 responses. This year’s fifth annual competition was intense. Great to see how passionate readers feel about their favorite writing blog! Read More

Pretty much everyone that joins Twitter has a certain plan in mind to conquer this highly respected social media networking tool. Of course, it's not the Read More

Whether your business is large or small, managing your online reputation is a critical component of success, especially with the advent of social media. Read More

This is a list of 10 truly helpful, insightful articles about how to take your copywriting and online marketing to the next level. The list includes pieces on such key topics as titles, formatting, conversion, and the value of social media. Read More

The Big Book of Social Media Case Studies isn't just packed with great social media case studies, it's an IDEA book. I'm reading it. You should be, too.

I didn’t always know Bob – we met in a roundabout way, which is just about always the case for me. I don’t know about you, but indirect routes Read More

Social media monitoring is an essential component of many PR plans. We recently spoke to PR pro Alex Greenwood about the importance of social media monitoring for public relations and the importance of using monitoring to avoid PR disasters. Read More

Quit thinking that social media can be gamed. It takes time, effort, energy and smarts to do it right. And if you think you can buy credibility along with those followers, think again.

Get Twitter Followers. This phrase runs rampant in the social media world – at least the world that I play in. Read More

Spiral16 interviews data analyst Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group about the importance of social media monitoring. Read More

There’s new proof that the skyrocketing use of social media is often directly tied into brands and products. If your company doesn’t have a social media strategy for carrying out marketing initiatives, its missing out on a whopping opportunity.

According to a 2010 study by Empathica posted on th Read More