BizSugar.com › Online Marketing › Study Shows Social Media Directly Tied Into Brands and Products

There’s new proof that the skyrocketing use of social media is often directly tied into brands and products. If your company doesn’t have a social media strategy for carrying out marketing initiatives, its missing out on a whopping opportunity.

According to a 2010 study by Empathica posted on the MarketingProfs site today, 60% of respondents surveyed say they follow at least one brand per social networking site. 40% say when they interact with brands through social media, they do so primarily to find coupons and special promotions.