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Trying to build a successful site? SEO can be a big boost. But how do you get the inbound links necessary to make it successful? Easy: ask for links. That’s scary, I know, but SEO isn’t a zero-sum game. Read More

When you’re getting started with social media, burnout is a common problem. You get started, you’re posting things, but then you get tired, don’t see many results, and it just slips down your list of priorities. What’s the problem? You didn’t set goals.
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Why should customers buy from you? That’s your unique selling point which (if it’s what your customer wants) will lead to successful sales. So what’s the answer? Read More

Need to quickly self-destruct on social media? Leaving your company and want to lose all their social media followers? Here’s how. Read More

There’s an old adage in the newspaper industry that the job of the headline is to get readers to look at the first sentence of the article. The first sentence gets readers to the second sentence and the second sentence gets them to read the rest of the story. It’s reductionist and a bit joking but Read More

What’s your social media strategy?

Take a minute and write it down. I’ll be here when you come back.

Hopefully, you were able to quickly jot something down. If not, you have a problem. If you don’t know what you’re trying to do, how do you know if you’re successful? Read More

When you talk to your customers, you'll be able to find what they actually need and want, saving you the time and money of trying to address issues they don't care about or advertise around features rather than benefits. So before embarking on a big, new ad campaign, talk to your customers and lear Read More

It’s a staple of sales training but it’s true over email, as well.

Don’t send emails out to your list unless they work to convert your email subscribers into customers. If you don’t offer your email subscribers a way to buy your products or services, you’re just sending them an invitation to uns Read More

Last week, we talked about why it’s important to take a lean approach to advertising, testing different approaches to see what works. But how do you put it into practice? Under the Build-Measure-Learn cycle, companies start with an idea Read More

When advertising on Facebook, you have a choice between paying based on CPC or CPM. A CPC, or cost per click, basis means that you pay every time someone clicks on your ad, while CPM, cost per thousand (M is the Roman numeral for thousand), results in paying based on impressions. Read More