BizSugar.com › Direct Marketing › Always Be Closing (Over Email)

It’s a staple of sales training but it’s true over email, as well.

Don’t send emails out to your list unless they work to convert your email subscribers into customers. If you don’t offer your email subscribers a way to buy your products or services, you’re just sending them an invitation to unsubscribe. And you don’t want people receiving emails to unsubscribe without an opportunity to buy.