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In this post, I’ll explain how EdgeRank works, how to create a more effective Facebook posting strategy, which updates work best, how to reach more fans and ultimately – how to optimise Facebook’s marketing potential for your business and brand. Read More

Evergreen content is content that people will continue to want to read about and use long after the content was created. Simply put, it’s about creating content that will remain relevant for our customers and readers. Read More

So, by now you must be familiar with one best blogging platform that serves more than 55 billion websites all over the world. Yup, it's WordPress! WordPress happens to be an excellent content management system for which more than 15, 000 plugins have been released till date. Read More

There are many more tools you can use that will allow a reader to skim a lengthy post and take something away without reading the entire article word-for-word. Read More

A recent Business Week article discussed the many challenging problems of Sprint Nextel, a distant #3 player in the U.S. wireless market, significantly behind AT&T and Verizon, and losing customers virtually every month. Read More

Designing how your company image will be viewed can be a challenge for almost any market. With these aesthetic factors, you'll be more prepared. Read More

Readers are able to see information in a more impactful and direct light. Infographics have the ability to transform the way readers consume information, and thusly have become hugely popular, and will likely become more popular in the future. However, infographics are tools of communication, and c Read More

Let’s face it: we all go through dry patches. Despite the assurances we may proffer at networking events, and the knowledge that our work cycle may be wavy, not straight, it can get stressful if the gap between jobs stretches beyond our comfort zone. And I’m talking about real, paid jobs—not the ta Read More

I have experienced the day-to-day pros and cons of working with an ad agency from the perspective of the agency itself as well as from the perspective of the client. Read More

I have some unfortunate news for you small business owners out there. Actually, it’s less bad news than a reality check. There’s no getting around the fact that there are a lot of consumers out there who feel more comfortable giving their business to a larger, more established company as opposed to Read More