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If your writing style involves big words and convoluted sentences, your content may be sending an unintended message to your audience. Read More
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Good information is essential in building solid content that attracts search traffic … but it’s not enough to keep people coming back. Read More
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What Ken Burns knows about storytelling that made his documentaries a huge success … and that can inspire us as content marketers Read More
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As electronic messaging reaches critical mass, more people are turning to print media … and smart content marketers are giving it to them. Read More
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Get the scoop on why delivering crap content to save a few bucks is worse than doing nothing at all. Read More
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Yes, Google does tend to give higher priority to longer blog posts, but be warned before you go stuffing more words into your next publication. Read More
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What Is “Inbound Marketing,” Anyway? Inbound marketing may sound like one of those complex guru-words, but it’s actually quite simple. Read More
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Think your product or service is “too boring” for you to succeed at content marketing? Here’s why you’re wrong. Read More
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MSNBC expert, Barry Moltz, shares the genius of content marketing in 60 seconds. What if we showed up not with the same old rehash of “ready to buy yet?” but with rich, insightful resources that actually made those folks’ lives better. Read More
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My favorite trick for bringing your target audience to life and helping you connect with them on a whole new level. Read More
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