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Here's a killer guerilla tactic that can help you get a lot of highly targeted local web site traffic. Read More

If your company is serious about long-term success, you need to pick a strong, focused position and just go for it. Throw all of your energy into being the best at something that your customers care about, and that your competitors will never be able to duplicate Read More

Building a large, resource-intensive company does not have to require substantial start-up capital. This article shows how large companies think about money in order to minimize their risk Read More

When going after multiple niches, it sometimes helps to portray yourself as several different companies. This article explains why. Read More

In the same way that tying one hand behind your back can help you become a better fighter... putting artificial constraints on your business can help you break through plateaus and find interesting opportunities that you may not have found otherwise Read More

I don't care if you're a lawyer, a babysitter, a dog walker or a painter. You don't need massive traffic to justify keeping a regularly updated blog Read More

It's a sad irony that bad companies never get successful enough to get bad reviews, and that success attracts criticism. Thankfully, this guide can help you deal with negative press. Read More

One of the biggest mistakes that companies make in developing their strategy is in failing to properly evaluate the market competition. And too often, we don't realize what the REAL "competitor" actually is. Read More

Having a highly visible company car is especially important with local business. It's a great way to generate buzz. Read More

Testimonials are the best way to build trust. This article shows you how to leverage testimonials to turbo-boost your local business marketing. Read More