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It's the fourth quarter of 2008, which means you're probably preparing your search marketing budget for 2009. We asked a search marketing expert with in-house and agency experience to share her advice for creating a budget that will help you optimize your dollars. Includes tips on: o Creating goals based on the right metrics o Managing SEO and Read More

Business to business technology marketing has it's own learning curve and comes with it's own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic Read More

To get web popularity , you must submit to a certain set of tips and Google "rules." Then you page ranking will increase, and logically since you have it for search engine optimization, you will get your web traffic, as well as targeted web traffic. Read More

Before you can build your own matrix, you need to know two things: what you're good at and what's important to your customers. The best way to find both sets of answers is to ask your best current customers. Use an online survey, or just watch blog and forum comments coming from the people who are your biggest fans today. Read More

As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients. Then, get clear about who it is you want to contact within each company. What position does the person hold? Is it the owner? Is it someone in HR? Is it the sales manager? Read More

Social media marketing is not for everyone and won't work for everyone. Before you take the plunge and invest your time and energy into any site (for marketing purposes), whether it be Digg or one of its competitors, take a moment to understand the site, the demographics of the site's community, and the community's preferences (My Little Pony woul Read More

The major reason why you need a good SEO plan is profitability. Search Engine Optimization is the cheapest form of affiliate marketing. The majority of web surfers use search engines to find information on products or services. A low search engine placing will mean your site is passed over time and again. There are five reasons why SEO is essentia Read More

Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of: "How do I get my website to the top of the search Read More

One of the tips that is often given by bloggers is that you should use some sort of service or plugin that shows related posts on your blog. Not only does this give readers something else to look at, it provides another way to make your blog sticky. This will help to decrease bounce rates and increase average visitor browsing times. However, what Read More

Lead nurturing and scoring are among a marketer's best tools during an economic downturn. Even marketers who already manage a quality nurturing and scoring program need to adapt for economic conditions. Read More