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Viral marketing strategies encourage satisfied customers to promote products and services to others through word-of-mouth. Like the dreaded flu virus, viral marketing has immense possibility for expansion and exponential multiplication as information is passed from individual to individual on the worldwide web. Read More

If there's one characteristic that I believe leads to success, it's resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer. Read More

People there are going on about how they “only write for themselves,” and if the reader doesn't get it “it's their problem.” Was I in a creative writing forum? Or maybe over at Robert Bruce's place? Nope. It was a “professional” blogging site. Read More

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White. Read More

Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It's easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talking shop” with colleagues, but writing a blog brings on an intense case of writer's block. Soun Read More

Social media and Web 2.0 efforts can create 'stickiness' on a website. But how do you make a website even 'stickier' to bring customers back or to get them to stick around longer? Read More

If you want to write articles that get read and keep your audience coming back for more, you must follow my basic rules of writing for an online audience. If you are used to writing articles for print publications, be sure to read these rules. Read More

Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually. Have to manually send out an email, particularly if you have a lot of people to send it to can be Read More

Some folks think that only content sites get high ranked - but you can get your affiliate link highly ranked. A page that you cannot edit at all. Why it get ranks? You get backlinks! Read More

It hasn't been too early for any number of bloggers and analysts to proclaim 2009 the “year of social networks.” With more than 60 million Facebook accounts already tagged and more than 30 million business network entries on LinkedIn, it's hard to argue the momentum. But as 2008 draws to a close it might be more accurate to see 2009 not just as th Read More