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Know your customer well. It's the golden rule. We have all heard about it. We all know it and yet so many will still take a chance picking up the phone and dialing a random with a number from a list or their CRM hoping to charm their prospect and coax them into buying. It's not just phone based, emails and direct mails are often send with a hit or Read More

Social media marketing has fast emerged as the new advertising channel for marketers. Social networking on a range of different sites from news, music, videos and others had created an unprecedented channel for word of mouth and viral spread of stories of all sorts. Marketers and advertisers are still exploring the best ways of exploiting this new Read More

Have you ever known what you want to say, but just can't figure out how to say it? Here are my tips for producing great copy even when your brain is not cooperating. Read More

Marketing departments at all B2B companies are our customers. We love them all and strive hard everyday to come up with solutions to make them happy. As I have been speaking with a number of our prospects and customers over the last few weeks, I have seen a clear slowing down of their momentum in planning the “next” campaign. This MarketingSherpa Read More

A slow economy is a difficult time for business and no salesperson welcomes it. As total business volume slumps, triggering apprehension of deeper recession and pessimism and uncertainty can prevail. However, it is an inevitable part of the economic cycle and businesses should learn to cope with it and salespeople should develop a strategy to surv Read More

Here's the final part in a series of tips that I've been showing over the last couple of months from Blog World Expo where a number of bloggers share some quick blog tips. Read More

5 Reasons Why Starting a New Blog Can Be Good for You... Read More

I think all bloggers should consider the benefits of having a forum linked to their blog. Here are three of the advantages I've found. Read More

I know some bloggers don't like to update old posts (they like to let them stand as a record of their thoughts at any given point in time) but I personally don't have an issue with it at all and think it's a worthwhile thing to do on a number of fronts. Read More

Here are six strategies that marketers can immediately adopt by using existing online customer information to create highly successful email campaigns. Read More