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Marketing for small businesses isn’t easy—it requires time commitment, attention to detail, and the ability to stay ahead of trends. Thank goodness for online tools such as social media sites to facilitate conversation and online marketing strategies such as SEO so people can view our content. Here Read More

“People generally trust other people who are “like themselves.”
As a result, that trust extends to product knowledge when a person who someone deems similar to themselves speaks about a product or service. 92% of people cite word of mouth as the best source for product ideas. People who recommend Read More

Lee Odden, CEO of TopRank Online Marketing set aside some time for us while he was at the BlogWorld Expo in Vegas to chat about SEO and online marketing for greater PR and small business visibility. I asked Lee a series of questions and even the audience got to engage with Lee and ask some question Read More

Small business is the backbone of America. And there’s a ton of statistics supporting that fact. Upwards of 80 percent of PRWeb customers fall into the small business category – passionate entrepreneurs with novel ideas and inspiring stories we’ve been able to help share through PRWeb’s online new Read More

“Advertising is a luxury, content is survival.” No matter how you get someone to your site, the content is what keeps them there. To attract and retain customers, deliver valuable, relevant and compelling content to your customers on a consistent basis. Your brand should become the media, with you Read More

While it seems that a puppy is a reasonably good choice if an advertiser is looking to emotionally connect with viewers, the question is whether a ‘tug at the heart-strings’ actually drives consumers to action, rather than just providing a fleeting emotional hook. Read More

What’s important when it comes to evaluating your online visibility? Making sure your locals can find you first! Starting with local search results can help bridge the gap to being found by folks all over the country in the near future. Here are our top ten things that should be on your local visib Read More