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Every business wants to be the “next big thing.” But only you will have the tools to make that dream a reality after reading these six tips from marketing consultant and social entrepreneur Ryan Lee Cox. Read More

Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies online and face to face. She is a PRweb client and a small business superstar! Check out the great advice she gave for small businesses regarding press relea Read More

120 great social media tips but with a catch – the tip could not exceed 140 characters so that it could be easily shared on Twitter. Read More

Some people have proclaimed that PR is becoming a lot more like marketing. It seems to me that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques – like content marketing – and organizations are shifting resources to help with this ne Read More

The Internet has had an impact on almost every aspect of business, but perhaps nowhere is this impact more profound to PR and marketing professionals than in the area of prospect buying patterns. This is true regardless of whether your prospects are retail shoppers, businesses, donors, association Read More

Reprints are an easy way to educate your audience, reinforce your company message, and most importantly, add credibility as a third-party endorsement. Don’t let them go to waste (especially as they can be costly). Whether you opt for an electronic or print reprint, here are five ways to use them. Read More

Do you like Twitter, Facebook and LinkedIn? Well I’ve got a reason to love all of these social media platforms. What most don’t realize is that social media is in fact great for SEO and can help boost your search engine rankings. Here’s how: Read More

Traveling to infinity and beyond with your PR plans? You’ll need some fuel for that jet pack. Here I’ve listed just a few of my favorite tools and blogs that always satisfy my craving for info on public relations, pitching, social media and the like for small businesses or PR pros. Read More

A simple, 3-step social media marketing plan that any PR pro or small biz buff can conduct in-house and how to measure its value so you know you're getting results. Read More

The second facet of social media marketing is community building. Community building online through social media is important because advocates can function as natural marketers for your brand. Read More