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HARO founder and publicity junkie Peter Shankman shows you how to get your business noticed in a flash using some simple tactics any small biz can implement. Read More

Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four top-tier journalists at national publications:
Sarah Needleman, WSJ small biz reporter (@sarahneedleman on Twitter)
Barb De Lollis, USA today hotel spots (@barbdelollis on Tw Read More

Continuing proof of the power of HARO comes to us in a testimonial from Fresh Green Light—a New York State-based driving school that opened its doors in 2009. Steve Mochel and his wife both left a 20-year career at the same marketing agency to develop the concept for Fresh Green Light. Now Crain’s Read More

In today’s highly competitive economy, businesses look for every possible edge on the competition. Positive press can provide a huge boost to any business. It can turn an unknown start-up into an overnight sensation. It can build credibility. It can get the attention of a huge untapped market. Read More

This week’s edition of #prwebchat centered on how to be an engager online and defaulted to the expertise of brand strategist and SOBcon founder, Liz Strauss. Liz defines irresistible businesses as “those with great relationships who constantly remove what customers don’t want, enhance what customer Read More

Let’s keep it real. No matter how big the idea, the truth is that small businesses have small budgets. Not everyone can afford to rent a billboard in Times Square or buy a prime time ad during the Super Bowl. But don’t worry. There are plenty of creative, low-cost marketing ideas that can still hel Read More

This week, independent consultant and SEO specialist Tom Pick joined #prwebchat to talk about the concept of Webbiquity and how to do it. What is Webbiquity? Well, by Tom’s definition, it is “1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interac Read More

Today’s small business owners face endless choices of how to market their products. The task can seem overwhelming but it doesn’t have to be. Follow these five easy tips to create an online marketing mix guaranteed to kick-start your business: Read More

Need images for your business webpage or press release but don’t have a web designer? We did a study which concluded that people spend more time on releases that contain multimedia, by an average of about 30 seconds (that’s a lot of time!). But if you don’t have a high quality cam, the funds for a Read More

Do members of the media appreciate pitches through social media? I asked: “If you’re a reporter or member of the media, any media, let me know under what circumstances it’s alright or not alright to pitch you through social media. PR folks, let me know if you’ve had any success from pitching throug Read More