BizSugar.com › Social Media › How to be irresistible through online engagement

This week’s edition of #prwebchat centered on how to be an engager online and defaulted to the expertise of brand strategist and SOBcon founder, Liz Strauss. Liz defines irresistible businesses as “those with great relationships who constantly remove what customers don’t want, enhance what customers love, and add something unexpected customers would die for.” However, it’s easier said than done–many have hit a brick wall when it comes to having that certain “wow” factor online.