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There’s a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an ‘SEO expert’.

One of the most common problems that I hear from people looking to learn more about SEO is that they don’t know what information to trust. Read More

Branding is all about owning a little space in the customer’s mind. But, it takes the hard work of employees, top management, distributors, and sometimes even the industry opinion, to make a brand. With such noisy media out there, filled with brands, and with such low attention spans, the time you Read More

Mobile marketing has proven itself in recent years. Industries are booming, and they’re relying on smartphone access to get a leg ahead. To win clicks, views, repeat customers and sales, your brand needs to stay up to date with modern strategy. Read More

It’s old news that more than 60% of all CRM implementations fail. This figure ought to keep sales managers up at night, because it means that every day, thousands of sales teams are expected to perform with their technological house out of order. Read More

90% of consumers now expect a brand or organization to offer a self-service customer support portal, as per 2015 Global State of Multichannel Customer Service Report.So simply stating, if you don’t have an Online Customer Servicing portal, best of luck with that agitated customer who can bring down Read More

Live chat can be a boom to your online business. Customers that are shopping online can feel disconnected from customer service, and unsure of how to reach the help they need. Shopping in a brick and mortar shop, there are employees available to speak with. Live chat can replicate that experience Read More

About a year ago, I saw a Facebook ad with a video of a man talking at USC. After reading its compelling value proposition and seeing its engaging image, I decided to click on it. In that video I discovered Gary Vaynerchuk for the first time, the man who would eventually become my professional idol Read More

One of the topmost priorities of content marketers is to ensure that their content is portable, which means content should be able to go where the audience is going. Most of the audience is busy dwindling their time and energy on social media platforms such as Facebook, Twitter, Instagram, and so f Read More

A successful ecommerce website can bring a major windfall to the entrepreneurs. However, the most common scenario is the fall back of such online stores due to the lack of understanding, and not-well approached research beforehand. The eminent mistake is the consideration of the known internet chal Read More

Do you think software can give you a million dollars? Yes, a million dollars. Read to find out how. Business Management is all about getting things done effectively and efficiently. Effectiveness refers to the kind of impact your results generate, whereas efficiency refers to completing tasks with Read More