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While Black Friday is typically a day that “big box” retail stores thrive and Cyber Monday is one of the most successful days for online retailers, Small Business Saturday is intended to drum up business for local merchants owned and operated by businesses within communities. With so many small loc Read More

These low-cost and festive holiday marketing ideas celebrate the season while helping to build a memorable company brand and improve customer loyalty.

There are many creative ways for companies to get into the holiday spirit without spending a lot of money. And a little creativity can go a long Read More

Explore the latest technology applications designed to optimize mobile web marketing and enhance the reach of businesses --

The smartphone revolution continues to evolve the way consumers browse the internet, communicate and search for information to make their purchase decisions. Consumers are Read More

Financial decline of the United States Postal Service threatens service cutbacks or future default shutdown that could impact direct mail marketing efforts.

A potential shutdown of USPS services would be devastating to millions of residential and business communities that depend on mail services Read More

Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business--

Of course every business is different and can expect different results from different marketing tools, strategies and tac Read More

Some say corporations are people too. True or not, these ideas can help build a company's brand personality by being more personalized in marketing efforts.

Mitt Romney notably stated “Corporations are people, my friend”... Although the issue of whether or not corporations are people too may be Read More

Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility --

A feature story or company spotlight in a leading industry publication is golden for any business. And one of the bes Read More

A company blog acts as an extension of a corporate website to help develop brand recognition, support public relations goals and drive more website traffic.

Company websites tend to be focused on marketing products and services in a structured and formal manner. But depending on the nature of yo Read More

Facebook ads are a cost-effective way to reach targeted consumers for your business, with the ability to design your own ad, pricing and targeting parameters per advertising campaign --

Facebook ads can be a great way to gain additional exposure for your business and/or promote a Facebook Like c Read More

A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release --


Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is Read More