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Are you still waiting to be convinced of the value of Facebook for business? Is it really necessary?

Below are the top 10 reasons your brand needs to be on Facebook. Read through this list and then decide for yourself! Read More

There are now an estimated 40 million small businesses using Facebook to promote their brand and connect with their customers. If you’re managing marketing for one of these businesses, you already know how hard it is to attract new “likes” to your page. Read More

If you’re just starting out on Instagram, posting photos can be pretty depressing. When all your excitement and hard work are met by nothing more than few likes from a handful of followers, it’s easy to get discouraged, even if you know the benefits of social media marketing, which are [...] Read More

Your customers' values are your values. The better you understand your customers' wants and needs, the better you'll be able to appeal to them, and the stronger and more loyal your customer base will grow. Unfortunately, it's not always easy to figure out what topics are most important to your cust Read More

Do you show up to work every day, work to the best of your ability and always strive to be better? Great! But that might not be enough. Because your speaking habits can compromise your potential for career success, even if your performance is impeccable. - Your speaking habits can make or break you Read More

Unless you’ve been hiding under a rock, you probably know that Google is now using mobile-friendliness as a significant ranking factor. Sites that aren’t properly optimized for mobile devices will achieve lower rankings in mobile search results; and given that mobile internet usage has now overtake Read More

Screw the Zoo, written by Sam McRoberts, is a new book on the subject of escaping from the mental and societal cages in which far too many of us seem to be trapped. Sam sent me an advance copy of the book to read, and I read it with fascination [...] Read More

Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer. Read More

It’s been announced since early February, but now, the Twitter-Google partnership is in full operative force. This isn’t the first time the two tech giants have worked together—in fact, Google had full access to Twitter’s firehose of information just a few years ago, until Twitter decided to shut o Read More

Search engine optimization (SEO) is great in theory—if done properly, your business will be more likely to show up in higher search engine results pages, which will bring you more traffic, more potential customers, and hopefully, more conversions. The more money and effort you put into your campaig Read More