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Content marketing demands a lot of attention. You need to pay attention to the latest popular trends, analyze your competitors’ strategies, and come up with new, original ideas on a constant basis so you can post regularly and build an audience that expects—and desires—your consistent material. For Read More

By now, your site should be optimized for mobile access. If it isn’t, you’ve got about 3 weeks left, as of the time of this writing. Mobile user experience has been evolving over the course of the past decade, with a greater percentage of online searches being performed on mobile devices [...] Read More

Achieving greatness as a business owner takes time and effort, and there's no shortcut to success that can get you there. Read More

Just a few years ago, Google+ seemed to be the social media platform to watch. Facebook and Twitter enjoyed a much brighter spotlight with far greater user numbers, but Google+ had something powerful neither of them could boast—the support of Google. Read More

Cognitive biases affect us all, whether we admit it or not. They are a product of human nature, and if we aren’t careful, they can easily distort the objective truth, leading us to incorrect conclusions or false beliefs. When performing market research for your company, you need to gather the most Read More

Facebook is leading the charge for advertisers once again with a major move that will allow businesses to gain more information about their audiences based on how they interact on social media. Now, savvy marketers are jumping at the chance to harness that information, and social media users are wa Read More

Before you get too deep into an SEO campaign, it’s important to run a one-time audit of your site to proactively detect and correct any issues that could interfere with your domain authority. For example, a flaw in your site architecture or an improperly structured navigation could compromise the p Read More

Understanding your audience is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention. Today, thanks to readily ava Read More

It seems like most people in the professional world have grown to not only love coffee, but depend on it. After all, caffeine’s effects on our focus and alertness have made us seemingly more productive. After a cup of coffee you feel bright, energized and motivated, so it’s got to be great for your Read More

The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what's safe, what isn't, and how you can hedge your bets. Read More