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It’s the word that sends chills down the spines of professional speakers…exposure. Well, apparently it’s not just speakers who are being asked to pay for play, but now the NFL is asking their half-time artists to pay for exposure too. The multi-million dollar entity hasn’t paid half-time performers Read More

With so many water bottles for runners on the market, how do you decide which one is right for you? I've been asking runners of all types, from casual weekend runners to seasoned pros, and they all have something different to say about what kinds of water bottles they carry while running. In the be Read More

I’ve been having this discussion on Linked In about whether a start up company needs a business plan or not. If you ask any Ivy League MBA you will probably hear that you absolutely do need one. And you need to spend thousands of dollars to have someone smarter than you put one together. Read More

Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Proctor and Gamble. But when you go to the store to buy laundry dete Read More

There’s a lot of discussion out there about how many times a customer needs to see your product before they will buy it. Some go by the rule of three, some by the rule of seven, and some say there are no rules on ways to make customers buy. This discussion has been going on since 1885, when an adve Read More

Being in the U.S. I always thought I’d manufacture my product in the U.S. But after trying it once and barely breaking even, I realized I would have to move my manufacturing to China, like most of the rest of the world. It took a few tries to find a good, honest factory, but I finally found the rig Read More

I always say that for just about anything you like doing there is a way to make money from it and turn it into a fun job. So, if you like playing video games all day and you have a background in programming and video graphics, you might want to think about a career as a video game designer for a fu Read More

As someone who’s been a victim of Chinese counterfeiters, I’m one person who wishes the Chinese were more creative and not just copycats. But it wasn’t always like that.

One of the most important innovations in history came from China. Ts’ai Lun, the inventor of paper is considered to be one th Read More

As you sip your morning coffee you probably don’t give any thought as to how the actual process of coffee brewing came to be. If it wasn’t for a frustrated housewife in Dresden, Germany, you might have to brew your coffee by wrapping loose coffee grounds in a cloth bag and boiling water around it. Read More

I work with everyone from the unemployed or underemployed that want to create their own jobs, to the entrepreneurs who have a finished product or business they want to get on the market. I have almost 20 years of experience, and along the way have made millions of mistakes. I want you to learn from Read More