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If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

With Facebook launching its redesigned pages for businesses early this year, many have flocked into the social media site, hoping to leverage this free function to increase their online presence. And expectedly, not all pages turned out to be successful. In fact, most turned out to be disastrous. Read More