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Launching a successful rebranding campaign can seem like a terrifying, formidable task, especially if you think about the potential risk for your SEO rankings. The last thing you want to do after building up your SEO is to lose all that progress because you decided to change your company’s name. Read More

Have you lost faith in the power of links? Well if so, I’ve got good news for you.

A new study of Eric Enge of Stone Temple Consulting hopes to settle one question once and for all: Are links still a powerful ranking factor? Read More

The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a position in content marketing.

A recent study by Fractl (my employer) on “Today’s Content Marketer” determined employe Read More

Research proves that creating viral content isn't purely a matter of luck—you just need to spark the right combination of emotions. Read More

Do you enter your own social media contests?

This is my favourite question to ask when I am giving a sweepstakes marketing presentation to agency account managers because the look on their faces is priceless. They are so confused. They are wondering why in the world would they enter their own co Read More

The trend of ad-free Facebook Pages continues.

Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-f Read More

As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take Read More

Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These converge Read More

At first glance, beer and blogs don’t seem to have a whole lot in common. But, like the diverse beverage, blogs have many different flavors and origins of their own. We even consume blogs and beers at roughly the same rate. This infographic, complete with a silly and delicious metaphor, breaks down Read More

Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business. Read More