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For most of the United States, it’s back to school season. Ask any kid what he or she has covered in the first week back, and you’ll likely hear “enh – just a review from last year.” That got us thinking, while brands are entering into new and unfamiliar territory in:

• Customer experience manag Read More

While your blog is the external face and voice of your company, your support team is the internal one. According to Jason Lemkin of SaaStr, SaaS companies — especially startups — should be using their company’s product, even if the teams don’t strictly ‘need’ to.
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Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. Read More

Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales. Read More

Learn how B2B marketers can increase conversions and how companies can benefit from data-driven objectives. Read More

When you’re planning blog posts, it can be hard to keep coming up with good ideas, let alone a good title.Sure, you have a couple in the pipeline, and some other topics you’re itching to write about. But looking at the calendar a couple months down the line, you’re coming up blank.
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In my blog, and its companion Journal of Financial Planning article titled, “How to Deliver Empathetic Service and Gain Client Loyalty,” it’s emphasized that a client transforms from a revenue stream to an asset in the presence of loyalty. Each loyal client that tells others of his or her experienc Read More

“Marketing is really the experience business,” director of product marketing Kevin Lindsay said a press briefing, adding that this newest release enlarges the Cloud’s customer experience capabilities. Read More

SEOs have been noticing when conducting searches for local places that modifiers like “best” and “cheapest” are being taken into consideration, and the results are being ranked accordingly. Read More

Social Tools Summit is the first social media industry conference focused on tools and best practices in utilizing them to scale ROI. As a co-founder of the summit, I’ve had the pleasure to meet numerous social media tools vendors. So, I’ve created a comprehensive list of leading social media tools Read More