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When you’re reaching out to customers through their inbox, the email subject line is your first chance at making an impression. Most customers glance at it for only a few seconds before they decide whether they’ll open the email or hit the dreaded delete button. You need a subject line that’s catch Read More

Be honest with your landing page and email marketing campaign. Is your call to action too aggressive? Check your content against these common conversion pitfalls to see if you’ve fallen prey. Read More

Need help improving the design in your email marketing campaigns? iContact’s Design Services team is here to help you every step of the way. Our team will ensure that you get the most out of your email marketing experience. Continue reading to learn about our popular services and how you can improv Read More

Last week iContact presented a special webinar on behalf of the team at TechMedia (the people behind the Digital Summit and Internet Summit series of events). The topic, Five Reasons Why Email Marketing Will Thrive in 2015, clearly resonated with our audience, forcing several software upgrades to Read More

Inactivity is not necessarily a death sentence in email marketing. With these seven strategies, you can launch a successful win-back campaign to re-engage a significant percentage of dormant subscribers. Just remember that you and the subscriber had that spark at one point, and now it’s only a matt Read More

The 12 words to eliminate from your marketing campaigns have now infiltrated every agency and in-house team meeting across the country. Here’s why these words should drift off into a quiet retirement in 2015. Read More

Do your sender scores really matter? Yes, because the lower a sender score, the more likely it is that your emails will not get to your subscribers’ inboxes. Also, the lower a sender score, the more your brand or company is associated with sending unwanted emails – or worse yet, after that last mas Read More

If you want to have a successful email marketing campaign, you need to have a strategy. That is exactly what you receive as a Premier client with iContact. We have expert Strategic Advisors that will work hand-in-hand with you to ensure that you have the best email campaigns possible. Read More

Should you be predicting consumer behavior based on data gathered from previous actions? Technology today allows us to examine past shopping behaviors and create completely personalized marketing approaches. However, is tracking the activity of your customers a good or bad thing for your business? Read More

As you’re putting together your company’s marketing program, you need to keep several goals in mind. However, the top priority is to make sure that people see the campaign and follow through with a purchase, click, or call. Getting your campaign to go viral is the best way to reach as many people a Read More