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You blinked, and 2014 is gone. Now is the time to look forward to the new year and prep your marketing strategy to adapt to the trends in the industry. Are those trends auspicious, or will they make reaching consumers more challenging? The answer, of course, is both. Your marketing techniques will Read More

There are few tools more potent in the marketer’s arsenal than customer testimonials. Assuming you’ve created a great product, testimonials allow your customers to do the marketing for you. Including compelling testimonials in your email campaign will make your message more credible and persuasive. Read More