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Use Twitter as a listening mechanism - not just for broadcasting. Use tools to search tweets for keywords that your target audience would be tweeting. Read More

10 tips on how to get the most out of twitter - including strategies and tactics you may not have thought of before Read More

Facebook is important. Twitter is important. LinkedIn is important. It’s also important not to put all of your eggs in one social media basket, which is why you need to identify a few really good ways to use a few different channels. Here are some ideas to get you started. Read More

Unless you have all the clients you could possibly want right now you've probably heard you should be online marketing. That's all well and good but how do you know if you're doing the right thing or if what you are doing is actually benefiting your business in some way? As I meet more and more business owners in and around the area I hear a lot of chatter about frustrations and confusion regarding what to measure and keep track of online. The most frequent statement I get is, "I'm doing all of this online marketing but I'm not seeing an increase in sales." Here's a tip - sales is not the end-all, be-all measure of whether or not your online marketing efforts are working Read More

Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Then on Wednesday, Facebook introduced Facebook Places, a new feature giving Facebook users the option to let their friends know where they are via “check-ins” on their mobile web enabled devices. Let’s talk about what this means for businesses. Read More