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Employee onboarding helps make the person knowledgeable about the company and also gel well with the team. Read More

MarTech Advisor provides latest campaign management news, industry trends & research information. Get expert advice, ideas & tips on using lead management software tools & platforms to target your audience effectively. Read More

Marketing Automation Infographic: Marketing Automation Installbase for SMBs geographically, industry wise and company size wise. Read More

Albert Liu, Head of Deliverability for MessageGears, Tim Moore, VP of Customer Solutions for 250ok, and Paul Midgen, VP of Engineering for 250ok explain, deliverability data has become a checkbox on the path of email marketing Read More

Marketers are on the Big Data train without exception these days, but unstructured data, of made up of social reviews, customer comments, voice recordings, agent notes and more, is often left out of that equation. Read More

Annie Weinberger, worldwide head of HP Aurasma highlights Augmented Reality as the next big thing in the Omnichannel marketing space and how it aids marketers in increasing the customer engagement and shortening the path to conversion. Read More

Kristina Pototska, CMO at TriggMine reiterates the importance of marketing automation and how a brand’s digital marketing campaign is incomplete without it. Read More

When it comes to customer value what many organizations tend overlook often is the emotional connection. Brands forget that customers can strike an emotional connect for various reasons. Due to this emotional connection, the brands tend generate more revenue than those who are just about satisfied Read More

Kate Cwieka, Marketing Specialist at Avidia Bank suggests marketers how they could exploit maximum potential from the social media when launching a new product. Read More