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A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes.

Obviously, consumers are attracted by words such as “free,” “win,” and “prizes,” (aren’t you?) and are more than likely to pay more Read More

The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often takes a new stimulus to get consumers to notice the new and improved value of your product, or the stimulating value-added offer you are featurin Read More

Oil futures posted their biggest decline in over a year, burning some investors. Increasing supply and production from the United States and Libya, along with a strengthening dollar and other global developments, have sent oil prices lower. Prices are now currently at their lowest point since earl Read More

When we were in New York City last year the cupola antenna was being hoisted into place at the top of the new Freedom Tower in the newly rebuilt World Trade Center. As a huge crane gently positioned the last piece of the Tower’s stature in place, pictures of this physical and symbolic achievement w Read More

The goal of a sponsorship investment is to harness the passion generated by the relationship to build awareness, differentiate your product from the competition and reach new market segments. Read More

When a business is successful, simply keeping up with demand is often the top priority. Innovative organizations understand that any sudden shift is the marketplace, technology, competitive pressure or cultural/social trends may change success to failure in a short period of time. Read More

In order to stay fresh, relevant, and dominate their space, brands must constantly reinvent themselves. But does the traditional company structure itself suffocate a brand’s growth and evolution? Does the structure itself create its own roadblocks, choke communication, and suppress innovation? Read More

It really doesn’t matter what type of business you have, you want to keep your existing customers coming back to you time and time again. Unless your business model is so unique that you don’t rely on repeat business for your livelihood. If that’s the case, we need to talk! Read More