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Duplicate content downgrades your site's value to the search engines and causes you to compete against yourself rather than your competitors.

This post provides a deep dive into how to eliminate the onsite and (where possible) offsite duplicate content that might be bringing your website down. Read More

You probably learned that being better than average is good. So, don't accept averages with your Web marketing performance, either. Learn why averages in your analytics are misleading. Read More

Looking for some wisdom for improving your Web marketing efforts? Check out what I've discovered in the Bible's Old Testament that can help us today with search engine optimization campaigns. Read More

More advanced tips for getting and keeping visitors on your site. Implement these best-practice conversion methods to improve website usability and retention. Read More

If you're relying on yesterday's best SEO techniques, it's time to revisit your SEO strategy. That's because yesterday's big SEO idea is nothing special today. Read More

Six simple categories of metrics for a Web 2.0 world, where measuring the success of content is more complicated than ever. Read More

Do you get why it's important to create personas to better direct your online marketing efforts but aren't sure where to start? This article gives you three simple types to kickstart your SEO copywriting efforts. Read More

Stop drowning in a sea of analytics numbers. Instead, focus on outcomes. Then you'll be well on your way to understanding the true value of your website to your business. Read More

What used to be termed SEO has now morphed into a group of inter-related services that encompass the larger picture of Web marketing, or, as some prefer to call it, inbound marketing. So, what is SEO today? Read More

Investing in online marketing isn't much different than investing in stocks. Diversify. Diversify. Diversify.

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