While China has proven that they can make almost anything cost effectively, they have yet to build a global brand from scratch.
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Taylorbrandgroup submitted the following stories to BizSugar
How brands from China teach us an important lesson in branding
Posted by taylorbrandgroup under Success StoriesFrom http://www.taylorbrandgroup.com 2780 days ago
Made Hot by: sundaydriver on April 17, 2017 11:49 am
In the brand game, there are four levels of brand loyalty, including one to avoid
Posted by taylorbrandgroup under Success StoriesFrom http://www.taylorbrandgroup.com 2794 days ago
Made Hot by: MarketWiz on April 3, 2017 9:21 am
As with video gaming, there are several levels of brand success, and there’s one level that will drag you down.
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Brand damage: Be careful, it can come from the most unexpected places.
Posted by taylorbrandgroup under Success StoriesFrom http://www.taylorbrandgroup.com 2808 days ago
Made Hot by: thecorneroffice on March 20, 2017 12:39 pm
For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results.
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Playboy bets on buns again. But can a brand really return to its roots?
Posted by taylorbrandgroup under Success StoriesFrom http://www.taylorbrandgroup.com 2822 days ago
Made Hot by: robinandy58 on March 6, 2017 10:01 am
Can a brand go home again and reclaim its “raison d’etre,” its “je ne sais quoi,” or some other pretentious French phrase that means mojo?
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Branding from the inside out: Five signs of a strong internal brand culture
Posted by taylorbrandgroup under Success StoriesFrom http://www.taylorbrandgroup.com 2836 days ago
Made Hot by: centrifugePR on February 19, 2017 3:17 pm
Does a company have a strong brand culture that employees want to join? Or is it just a job to them? Here are some signs of a strong brand culture that can mean greater success at growing and maintaining a brand.
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Breadsticks and bubble wrap: The secret to brand success is often in the details.
Posted by taylorbrandgroup under Success StoriesFrom http://www.taylorbrandgroup.com 2850 days ago
It might be tempting to think that successful brands place a general emphasis on quality, something every brand should do. Fair enough. But, if so, why doesn't every brand do it?
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Advice for modern brands: Be more digital, and less digital at the same time
Posted by taylorbrandgroup under Customer ServiceFrom http://www.taylorbrandgroup.com 2852 days ago
Is it just me, or does something ring inherently false when a recorded voice says, “We value you as our customer, so please select from the following options”?
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