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In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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While China has proven that they can make almost anything cost effectively, they have yet to build a global brand from scratch. Read More

As with video gaming, there are several levels of brand success, and there’s one level that will drag you down. Read More

For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results. Read More

Can a brand go home again and reclaim its “raison d’etre,” its “je ne sais quoi,” or some other pretentious French phrase that means mojo? Read More

Does a company have a strong brand culture that employees want to join? Or is it just a job to them? Here are some signs of a strong brand culture that can mean greater success at growing and maintaining a brand. Read More

It might be tempting to think that successful brands place a general emphasis on quality, something every brand should do. Fair enough. But, if so, why doesn't every brand do it? Read More

Is it just me, or does something ring inherently false when a recorded voice says, “We value you as our customer, so please select from the following options”? Read More